# Be the advisor your town already trusts.

> Be the financial advisor your town already trusts. Bring your town its news every week, with nothing to sell. We build it, you hit record.

Nobody hands their savings to a stranger from an ad. They go to someone they already know. Every week you bring your town its news, and people come to know you long before they need you. We build the website, the newsletter and the social accounts, and send you the stories and the exact words to say.

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## Most advisors are a face on a seminar flyer.

A dinner seminar, a postcard about retirement, a sponsored post with a stock photo of a couple on a beach. Your neighbors know a sales pitch when they see one, and money is the last thing they want to be sold.

The advisor people call is the one they already trust. Show up every week with the news from your own town, with nothing to sell, and you stop being a flyer. You become the advisor people know by name.

Everyone else hosts a seminar. You bring your town its news.

## Stories an advisor explains better than anyone.

Most weeks you tell the town's news. Some weeks the news is about money, and you're the one people want to hear it from.

### The school referendum on the November ballot.

What it asks for, how it would change the property tax bill, and when and where to vote.

### The property tax bills are in the mail.

When each installment is due, where to pay in person, and how the assessment appeal works if you think yours is wrong.

### The village budget hearing is Tuesday.

Where the town's money goes next year, what changed from last year, and how to speak at the meeting.

## One client relationship can last decades.

People choose an advisor slowly, stay for years, and often bring their kids along later. They almost never pick one from an ad. They ask a friend, or they go with someone they already feel they know.

Be that person. A neighbor who has watched you explain the budget hearing and the tax bill, week after week, already knows how you think. The first meeting starts with trust.

## Most marketing buys attention. We build trust.

We've made more than 20,000 local videos, and the ones that bring in customers all do the same few things. Here's the difference.

| What most financial advisors do | What we do with you |
| --- | --- |
| **Buys attention.** Ads, mailers and paid leads. It all stops the day you stop paying. | **Builds trust.** Your face and your town's news, every week. It adds up, and it stays with you. |
| **Talks about you.** Specials, before-and-afters, "call me today." People have seen it a hundred times and scroll past. | **Talks about them.** What's happening in their town. People watch, and they remember who told them. |
| **Chases views.** Trends and sounds that strangers three states away watch. Views aren't customers. | **Reaches neighbors.** The people in your town, the only ones who can actually hire you. |
| **Buries the point.** A slow intro and a logo. The scroll wins in two seconds. | **Answers first.** One real question per video, answered in the first sentence. That's what makes a stranger trust you. |
| **Shows up when it can.** Twenty ideas posted once, then nothing for a month. | **Shows up every week.** The same rhythm, week after week, until your town expects you. |
| **Disappears.** A post is gone in two days, and AI can't watch a video. | **Keeps working.** What you say lands on your town's website, where search engines and AI can read it for years. |

## Three steps.

Step 01

### Get the week's stories.

Every week we send you what happened in your town, already checked, with the finished script for each one. Keep the good ones, skip the rest.

Step 02

### Hit record.

Read the exact words, in your voice, at the length you record. Your opener and your sign-off are already in the script.

Step 03

### Post everywhere.

Post the video everywhere at once with Unbusied, which comes with your seat. The same story goes on your town's website and into its newsletter.

## One price. Host your town.

### Your town

$999 a month

- Hey [your town]!, your town's media brand, with you as its host
- What we learned making 20,000+ local videos
- Your town's website, built and hosted by us
- Your town's email newsletter, set up and drafted every week
- Your town's Instagram, Facebook, TikTok and YouTube, set up by us
- Every week's local stories, with the finished scripts in your voice
- Unbusied, to post every video everywhere at once
- A video chat with us every month about what to record next

[Apply to host your town](https://heylocals.app/apply)

Apply only. One host per town. Month to month.

70%

Just one reel helped a new private club reach 70% capacity right after it launched.

One of our hometown media platforms

## Answers before you ask.

Something else on your mind? [Apply](https://heylocals.app/apply) and ask us there.

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### What would I actually be talking about?

Your town's news. What's opening, what the village board decided, when leaf pickup starts. Most weeks there's nothing about money at all, and you never give advice in the videos. You tell the news.

### My clients are mostly retirees. Will they even see this?

Yes. The newsletter goes to inboxes every week, and the videos go on Facebook and YouTube too, not only the apps younger people use. Their kids see it too.

### I'm in client meetings all day. When would I record?

In one sitting. We send the week's stories with the exact words already written, so you can record a week of videos at once, at your desk after the last meeting.

### Will this bring me new clients?

We don't promise that, and nobody honest can. Trust takes weeks of showing up. What changes first is that people start to recognize you, at church, at the school play, in line at the grocery store. The conversations come from that.

### Can another advisor in my town do this too?

No. Each town has one host. Once it's you, we don't build the same thing for anyone else in your town.

### What about the rules for my profession?

The stories are local news, not advice and not claims about your services. Anything that promotes your own practice follows your firm's compliance rules and FINRA's and the SEC's: you approve every word before you record it, and if someone reviews your marketing, they see it first.

### Who owns the website and the accounts?

We do. We build, host and run them, which is why there's no build fee. You're the face and the voice of the brand. If you ever leave, the videos you made stay up and a new host can step in, so your town keeps its news.

### What does it cost?

$999 a month, month to month. That includes the website, the newsletter, the social accounts, every week's stories and scripts, Unbusied for posting, and a video chat with us every month.

## Nobody in your town has claimed this yet.

Your town will know you before they need you. Each town gets one host, so it might as well be you.

[Apply to host your town](https://heylocals.app/apply)

$999 a month. One host per town. Already a host? [Sign in](https://my.heylocals.app/login)

Source: https://heylocals.app/for/financial-advisors