# Be the lender your town already knows by name.

> Be the mortgage lender your town already knows. Bring your town its news every week, and when they're ready to buy a home, they call you.

Buying a home is the biggest money decision most people ever make, and they want a person they trust on the other end of the phone. Every week you bring your town its news, and they come to know you long before they apply. We build the website, the newsletter and the social accounts, and send you the stories and the exact words to say.

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$999 a month. One host per town. Already a host? [Sign in](https://my.heylocals.app/login)

## Most lenders are a rate on a screen.

Rate ads, bought leads, a logo on the open house flyer. To a buyer it all looks the same, so they compare numbers with strangers and pick whoever answers first.

People want a lender they can picture, someone who lives where they live. Show up every week with your town's news, and you stop being a number on a comparison site. You become the lender people already know when it's time to buy.

Everyone else sells a rate. You bring your town its news.

## Stories only a lender tells this well.

Most weeks you tell the town's news. Some weeks the news is about homes and housing, and you know it better than anyone.

### The village board approves townhomes on the old factory lot.

How many homes, when building starts, what happens to the traffic on that block, and when the next public meeting is.

### The new property assessments are in the mail.

What the notice means, where to look up your house, and the date to file an appeal with the township if you want to.

### The town now allows coach houses.

What the new rule says, which lots it covers, and where to get the permit application at village hall.

## One loan is a client for years.

A home loan is a big, nervous decision, and the buyer you help today may refinance with you later and send you their friends. People choose the lender they trust to pick up the phone and explain things plainly.

Be that lender. A buyer who has watched you explain the assessment notices and the new townhomes already feels they know you. Realtors notice who the town knows, too.

## Most marketing buys attention. We build trust.

We've made more than 20,000 local videos, and the ones that bring in customers all do the same few things. Here's the difference.

| What most mortgage lenders do | What we do with you |
| --- | --- |
| **Buys attention.** Ads, mailers and paid leads. It all stops the day you stop paying. | **Builds trust.** Your face and your town's news, every week. It adds up, and it stays with you. |
| **Talks about you.** Specials, before-and-afters, "call me today." People have seen it a hundred times and scroll past. | **Talks about them.** What's happening in their town. People watch, and they remember who told them. |
| **Chases views.** Trends and sounds that strangers three states away watch. Views aren't customers. | **Reaches neighbors.** The people in your town, the only ones who can actually hire you. |
| **Buries the point.** A slow intro and a logo. The scroll wins in two seconds. | **Answers first.** One real question per video, answered in the first sentence. That's what makes a stranger trust you. |
| **Shows up when it can.** Twenty ideas posted once, then nothing for a month. | **Shows up every week.** The same rhythm, week after week, until your town expects you. |
| **Disappears.** A post is gone in two days, and AI can't watch a video. | **Keeps working.** What you say lands on your town's website, where search engines and AI can read it for years. |

## Three steps.

Step 01

### Get the week's stories.

Every week we send you what happened in your town, already checked, with the finished script for each one. Keep the good ones, skip the rest.

Step 02

### Hit record.

Read the exact words, in your voice, at the length you record. Your opener and your sign-off are already in the script.

Step 03

### Post everywhere.

Post the video everywhere at once with Unbusied, which comes with your seat. The same story goes on your town's website and into its newsletter.

## One price. Host your town.

### Your town

$999 a month

- Hey [your town]!, your town's media brand, with you as its host
- What we learned making 20,000+ local videos
- Your town's website, built and hosted by us
- Your town's email newsletter, set up and drafted every week
- Your town's Instagram, Facebook, TikTok and YouTube, set up by us
- Every week's local stories, with the finished scripts in your voice
- Unbusied, to post every video everywhere at once
- A video chat with us every month about what to record next

[Apply to host your town](https://heylocals.app/apply)

Apply only. One host per town. Month to month.

70%

Just one reel helped a new private club reach 70% capacity right after it launched.

One of our hometown media platforms

## Answers before you ask.

Something else on your mind? [Apply](https://heylocals.app/apply) and ask us there.

[See every kind of business we host for](https://heylocals.app/for)

### I'm in back-to-back calls all day. When would I record?

In one sitting. We send the week's stories with the exact words already written, so you can record a week of videos at once, before your first call or after your last.

### Do the videos talk about mortgages?

Mostly no. Most weeks you tell your town its news: what's opening, what's closing, what the village board decided. When the news touches housing, like a new development or the assessment notices, you're the one who explains what's happening in town.

### Will it bring me loans right away?

We don't promise that, and nobody honest can. Trust takes weeks of showing up. What changes first is that people start to recognize you, at the coffee shop, at a game, at an open house. The calls come from that.

### Will this help me with Realtors too?

It can. Realtors in your town watch the same news. When the lender they refer is also the face the town already knows, that's an easy referral to make.

### Can another lender in my town do this too?

No. Each town has one host. Once it's you, we don't build the same thing for anyone else in your town.

### What about the rules for my profession?

The stories are local news, not advice and not claims about your services. Anything that promotes your own practice follows your company's compliance rules and the lending advertising rules you already follow: you approve every word before you record it, and if someone reviews your marketing, they see it first.

### Who owns the website and the accounts?

We do. We build, host and run them, which is why there's no build fee. You're the face and the voice of the brand. If you ever leave, the videos you made stay up and a new host can step in, so your town keeps its news.

### What does it cost?

$999 a month, month to month. That includes the website, the newsletter, the social accounts, every week's stories and scripts, Unbusied for posting, and a video chat with us every month.

## Nobody in your town has claimed this yet.

Your town will know you before they need you. Each town gets one host, so it might as well be you.

[Apply to host your town](https://heylocals.app/apply)

$999 a month. One host per town. Already a host? [Sign in](https://my.heylocals.app/login)

Source: https://heylocals.app/for/mortgage-lenders