# Be the orthodontist every parent already knows. > Be the orthodontist every parent in town already knows. Bring your town its news every week. We build it, you hit record. When a dentist says their kid might need braces, a parent asks the other parents first. The name they hear back is the one they already know. Every week you bring your town its news, and the families in town come to know you and trust you. We build the website, the newsletter and the social accounts, and send you the stories and the exact words to say. [Apply to host your town](https://heylocals.app/apply) ยท See how it works $999 a month. One host per town. Already a host? [Sign in](https://my.heylocals.app/login) ## Most orthodontists are a smile on a billboard. A billboard by the highway, a free consult offer, a booth at the school fair, a referral pad at every dentist in town. It all says the same thing: pick us. Parents see it the way they see every other ad, and they scroll right past. The orthodontist parents pick is the one they feel like they know. Show up every week with your own town's news, and you stop being a smile on a billboard. You become the orthodontist the whole school pickup line already knows. Everyone else buys a billboard. You bring your town its news. ## Stories parents want to hear from you. Most weeks you tell the town's news. Some weeks it lands close to your office, and parents want to hear it from you. ### The youth football league's new mouthguard rule. What the league now requires, when it starts, and what kids with braces should ask about before the first practice. ### The school picture day schedule is out. Which school goes when, the retake dates, and a quick smile tip for kids in braces. ### The trunk-or-treat is Saturday at the park. Where it is, what time it starts, which streets close, and which treats are easiest on braces. ## One family can mean the whole family. Treatment runs for months or years, and when one kid starts, a younger brother or sister often follows. Parents don't pick an orthodontist from a list of ads. They ask the parents they trust, and they go with a name they've heard. Be that name. A parent who has watched you explain the trunk-or-treat and the mouthguard rule already feels like they know you before the first visit. ## Most marketing buys attention. We build trust. We've made more than 20,000 local videos, and the ones that bring in customers all do the same few things. Here's the difference. | What most orthodontists do | What we do with you | | --- | --- | | **Buys attention.** Ads, mailers and paid leads. It all stops the day you stop paying. | **Builds trust.** Your face and your town's news, every week. It adds up, and it stays with you. | | **Talks about you.** Specials, before-and-afters, "call me today." People have seen it a hundred times and scroll past. | **Talks about them.** What's happening in their town. People watch, and they remember who told them. | | **Chases views.** Trends and sounds that strangers three states away watch. Views aren't customers. | **Reaches neighbors.** The people in your town, the only ones who can actually hire you. | | **Buries the point.** A slow intro and a logo. The scroll wins in two seconds. | **Answers first.** One real question per video, answered in the first sentence. That's what makes a stranger trust you. | | **Shows up when it can.** Twenty ideas posted once, then nothing for a month. | **Shows up every week.** The same rhythm, week after week, until your town expects you. | | **Disappears.** A post is gone in two days, and AI can't watch a video. | **Keeps working.** What you say lands on your town's website, where search engines and AI can read it for years. | ## Three steps. Step 01 ### Get the week's stories. Every week we send you what happened in your town, already checked, with the finished script for each one. Keep the good ones, skip the rest. Step 02 ### Hit record. Read the exact words, in your voice, at the length you record. Your opener and your sign-off are already in the script. Step 03 ### Post everywhere. Post the video everywhere at once with Unbusied, which comes with your seat. The same story goes on your town's website and into its newsletter. ## One price. Host your town. ### Your town $999 a month - Hey [your town]!, your town's media brand, with you as its host - What we learned making 20,000+ local videos - Your town's website, built and hosted by us - Your town's email newsletter, set up and drafted every week - Your town's Instagram, Facebook, TikTok and YouTube, set up by us - Every week's local stories, with the finished scripts in your voice - Unbusied, to post every video everywhere at once - A video chat with us every month about what to record next [Apply to host your town](https://heylocals.app/apply) Apply only. One host per town. Month to month. 70% Just one reel helped a new private club reach 70% capacity right after it launched. One of our hometown media platforms ## Answers before you ask. Something else on your mind? [Apply](https://heylocals.app/apply) and ask us there. [See every kind of business we host for](https://heylocals.app/for) ### My days are full of patients. When would I record? In one sitting. We send the week's stories with the exact words already written, so you can record a week of videos at once, before your first patient or after your last. ### Do the videos talk about braces? Mostly no. Most weeks you tell your town its news: what's opening, what the school board decided, when the parade steps off. When the news touches your work, like a new mouthguard rule, you're the one who explains it. ### Our office manager already runs our practice's Instagram. Does this replace it? No. Keep your practice page. Hey [your town]! is a separate brand about the town, and you're its host. It brings people to know you as a neighbor first. ### Will it bring in new patients right away? We don't promise that, and nobody honest can. Trust takes weeks of showing up. What changes first is that parents start to recognize you, at the game, at the grocery store, at pickup. The new families come from that. ### Can another orthodontist in my town do this too? No. Each town has one host. Once it's you, we don't build the same thing for anyone else in your town. ### What about the rules for my profession? The stories are local news, not advice and not claims about your services. Anything that promotes your own practice follows your state dental board's advertising rules: you approve every word before you record it, and if someone reviews your marketing, they see it first. ### Who owns the website and the accounts? We do. We build, host and run them, which is why there's no build fee. You're the face and the voice of the brand. If you ever leave, the videos you made stay up and a new host can step in, so your town keeps its news. ### What does it cost? $999 a month, month to month. That includes the website, the newsletter, the social accounts, every week's stories and scripts, Unbusied for posting, and a video chat with us every month. ## Nobody in your town has claimed this yet. Your town will know you before they need you. Each town gets one host, so it might as well be you. [Apply to host your town](https://heylocals.app/apply) $999 a month. One host per town. Already a host? [Sign in](https://my.heylocals.app/login) Source: https://heylocals.app/for/orthodontists