# Be the physical therapist your town asks for by name.

> Be the physical therapist your town asks for by name. Bring your town its news every week. We build it, you hit record.

When a doctor says someone needs physical therapy, most people take the first name on the list. Unless they already know one. Every week you bring your town its news, and your neighbors come to know you and trust you. We build the website, the newsletter and the social accounts, and send you the stories and the exact words to say.

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## Most physical therapists wait for a referral slip.

Lunch drop-offs at the doctors' offices, a banner at the high school field, an ad on the search results, a page nobody follows. It all waits for someone else to send people your way. And the referral slip often lists three clinics, with nothing to tell them apart.

People can choose where they go, and they choose the one they feel like they know. Show up every week with your own town's news, and you stop being a name on a slip. You become the physical therapist people ask for by name.

Everyone else waits for referrals. You bring your town its news.

## Stories your town hears best from you.

Most weeks you tell the town's news. Some weeks it's about the fields, the paths and the places people stay active, and nobody tells it better.

### The new trail link to the forest preserve opens.

Where it starts, how far it goes, where to park, and which stretch is paved for strollers and wheelchairs.

### The high school's new turf field.

When the first game is, who gets to use it after school, and when it's open to the public.

### The town's sidewalk repair program.

How to report a cracked or lifted square, how the town picks which ones get fixed this year, and what it costs the homeowner.

## One patient comes back for weeks.

A plan of care is visits over weeks, and people who like their therapist come back the next time something hurts, and send their family. Most of them don't compare clinics. They go to the one they've heard of, or the one a friend names.

Be that name. A neighbor who has watched you explain the new trail and the turf field already knows who to ask for when the doctor hands them the slip.

## Most marketing buys attention. We build trust.

We've made more than 20,000 local videos, and the ones that bring in customers all do the same few things. Here's the difference.

| What most physical therapists do | What we do with you |
| --- | --- |
| **Buys attention.** Ads, mailers and paid leads. It all stops the day you stop paying. | **Builds trust.** Your face and your town's news, every week. It adds up, and it stays with you. |
| **Talks about you.** Specials, before-and-afters, "call me today." People have seen it a hundred times and scroll past. | **Talks about them.** What's happening in their town. People watch, and they remember who told them. |
| **Chases views.** Trends and sounds that strangers three states away watch. Views aren't customers. | **Reaches neighbors.** The people in your town, the only ones who can actually hire you. |
| **Buries the point.** A slow intro and a logo. The scroll wins in two seconds. | **Answers first.** One real question per video, answered in the first sentence. That's what makes a stranger trust you. |
| **Shows up when it can.** Twenty ideas posted once, then nothing for a month. | **Shows up every week.** The same rhythm, week after week, until your town expects you. |
| **Disappears.** A post is gone in two days, and AI can't watch a video. | **Keeps working.** What you say lands on your town's website, where search engines and AI can read it for years. |

## Three steps.

Step 01

### Get the week's stories.

Every week we send you what happened in your town, already checked, with the finished script for each one. Keep the good ones, skip the rest.

Step 02

### Hit record.

Read the exact words, in your voice, at the length you record. Your opener and your sign-off are already in the script.

Step 03

### Post everywhere.

Post the video everywhere at once with Unbusied, which comes with your seat. The same story goes on your town's website and into its newsletter.

## One price. Host your town.

### Your town

$999 a month

- Hey [your town]!, your town's media brand, with you as its host
- What we learned making 20,000+ local videos
- Your town's website, built and hosted by us
- Your town's email newsletter, set up and drafted every week
- Your town's Instagram, Facebook, TikTok and YouTube, set up by us
- Every week's local stories, with the finished scripts in your voice
- Unbusied, to post every video everywhere at once
- A video chat with us every month about what to record next

[Apply to host your town](https://heylocals.app/apply)

Apply only. One host per town. Month to month.

70%

Just one reel helped a new private club reach 70% capacity right after it launched.

One of our hometown media platforms

## Answers before you ask.

Something else on your mind? [Apply](https://heylocals.app/apply) and ask us there.

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### I see patients back to back. When would I record?

In one sitting. We send the week's stories with the exact words already written, so you can record a week of videos at once, at lunch or after your last patient.

### Do the videos talk about physical therapy?

Mostly no. Most weeks you tell your town its news: what's opening, what the park district is building, what the school board decided. When the news is about a new path or a new field, you're the one who explains it.

### Most of my patients come from doctor referrals. Why would this matter?

Because people can choose where they go, and they often get a list. When one name on that list is the person who brings them the town's news every week, that's the one they call.

### Will it bring in patients right away?

We don't promise that, and nobody honest can. Trust takes weeks of showing up. What changes first is that people start to recognize you, at the game, at the pool, on the trail. New patients come from that.

### Can another physical therapist in my town do this too?

No. Each town has one host. Once it's you, we don't build the same thing for anyone else in your town.

### What about the rules for my profession?

The stories are local news, not advice and not claims about your services. Anything that promotes your own practice follows your state physical therapy board's rules and your clinic's: you approve every word before you record it, and if someone reviews your marketing, they see it first.

### Who owns the website and the accounts?

We do. We build, host and run them, which is why there's no build fee. You're the face and the voice of the brand. If you ever leave, the videos you made stay up and a new host can step in, so your town keeps its news.

### What does it cost?

$999 a month, month to month. That includes the website, the newsletter, the social accounts, every week's stories and scripts, Unbusied for posting, and a video chat with us every month.

## Nobody in your town has claimed this yet.

Your town will know you before they need you. Each town gets one host, so it might as well be you.

[Apply to host your town](https://heylocals.app/apply)

$999 a month. One host per town. Already a host? [Sign in](https://my.heylocals.app/login)

Source: https://heylocals.app/for/physical-therapists