# Be the pool builder your town already knows. > Be the pool builder your town already knows. Bring your town its news every week, and when they're ready for a pool, they call you. We build it, you hit record. A family thinks about a pool for years before they call anyone. When they finally do, they call the name they already trust. Every week you bring your town its news, and they come to know you long before they're ready. We build the website, the newsletter and the social accounts, and send you the stories and the exact words to say. [Apply to host your town](https://heylocals.app/apply) ยท See how it works $999 a month. One host per town. Already a host? [Sign in](https://my.heylocals.app/login) ## Most pool builders show up once a year. A booth at the home show, a sign in a finished backyard, a burst of ads every spring. Then nothing until next year. People see a pool picture, think "someday", and scroll on. A pool is one of the biggest things a family ever buys for their house, and nobody hands that to a stranger. Show up every week with your town's news, all year, and when someday finally comes, you're the one they already know. Everyone else waits for spring. You show up every week. ## Stories only a pool builder tells this well. Most weeks you tell the town's news. Some weeks the news is about water and backyards, and nobody explains it better. ### The park district pool opens Saturday. The hours, the new splash pad, what a season pass costs, and what the crew did over the winter to get it ready. ### The village is changing its pool fence rules. How tall the fence has to be, what the gate needs, and whether the new rules touch the pool you already have. ### The summer watering limits are back. Which days you can water, whether filling a pool counts, and who to call at the village if you're not sure. ## One backyard pays for a season. A new pool is one of the biggest projects a homeowner ever takes on. They'll get a few quotes, but they pick the builder they trust to be in their yard for weeks and to still answer the phone years later. Be that builder. A family who has watched you explain the pool opening and the fence rules all year already feels like they know you. You're the first quote they ask for, and often the only one they need. ## Most marketing buys attention. We build trust. We've made more than 20,000 local videos, and the ones that bring in customers all do the same few things. Here's the difference. | What most pool builders do | What we do with you | | --- | --- | | **Buys attention.** Ads, mailers and paid leads. It all stops the day you stop paying. | **Builds trust.** Your face and your town's news, every week. It adds up, and it stays with you. | | **Talks about you.** Specials, before-and-afters, "call me today." People have seen it a hundred times and scroll past. | **Talks about them.** What's happening in their town. People watch, and they remember who told them. | | **Chases views.** Trends and sounds that strangers three states away watch. Views aren't customers. | **Reaches neighbors.** The people in your town, the only ones who can actually hire you. | | **Buries the point.** A slow intro and a logo. The scroll wins in two seconds. | **Answers first.** One real question per video, answered in the first sentence. That's what makes a stranger trust you. | | **Shows up when it can.** Twenty ideas posted once, then nothing for a month. | **Shows up every week.** The same rhythm, week after week, until your town expects you. | | **Disappears.** A post is gone in two days, and AI can't watch a video. | **Keeps working.** What you say lands on your town's website, where search engines and AI can read it for years. | ## Three steps. Step 01 ### Get the week's stories. Every week we send you what happened in your town, already checked, with the finished script for each one. Keep the good ones, skip the rest. Step 02 ### Hit record. Read the exact words, in your voice, at the length you record. Your opener and your sign-off are already in the script. Step 03 ### Post everywhere. Post the video everywhere at once with Unbusied, which comes with your seat. The same story goes on your town's website and into its newsletter. ## One price. Host your town. ### Your town $999 a month - Hey [your town]!, your town's media brand, with you as its host - What we learned making 20,000+ local videos - Your town's website, built and hosted by us - Your town's email newsletter, set up and drafted every week - Your town's Instagram, Facebook, TikTok and YouTube, set up by us - Every week's local stories, with the finished scripts in your voice - Unbusied, to post every video everywhere at once - A video chat with us every month about what to record next [Apply to host your town](https://heylocals.app/apply) Apply only. One host per town. Month to month. 70% Just one reel helped a new private club reach 70% capacity right after it launched. One of our hometown media platforms ## Answers before you ask. Something else on your mind? [Apply](https://heylocals.app/apply) and ask us there. [See every kind of business we host for](https://heylocals.app/for) ### My busy season is crazy. When would I record? In one sitting. We send the week's stories with the exact words already written, so you can record a week of videos at once. In the slow months you can get ahead. ### Do the videos talk about pools? Mostly no. Most weeks you tell your town its news: what's opening, what's closing, what the village board decided. When the news touches pools or backyards, like the park district pool or the fence rules, you're the one who explains it. ### People take years to decide on a pool. Is this worth it? That's exactly why it is. The family who will call you in two years is deciding who they trust right now. Showing up every week means you're the name they know when they're ready. ### Will it bring me jobs this season? We don't promise that, and nobody honest can. Trust takes weeks of showing up. What changes first is that people start to recognize you, at the grocery store, at a game, in line for coffee. The calls come from that. ### Can another pool builder in my town do this too? No. Each town has one host. Once it's you, we don't build the same thing for anyone else in your town. ### Who owns the website and the accounts? We do. We build, host and run them, which is why there's no build fee. You're the face and the voice of the brand. If you ever leave, the videos you made stay up and a new host can step in, so your town keeps its news. ### What does it cost? $999 a month, month to month. That includes the website, the newsletter, the social accounts, every week's stories and scripts, Unbusied for posting, and a video chat with us every month. ## Nobody in your town has claimed this yet. Your town will know you before they need you. Each town gets one host, so it might as well be you. [Apply to host your town](https://heylocals.app/apply) $999 a month. One host per town. Already a host? [Sign in](https://my.heylocals.app/login) Source: https://heylocals.app/for/pool-builders