For gyms
Be the gym owner your town already knows.
Nobody joins a gym because of a flyer. They join the place where they already know the owner. Every week you bring your town its news, and they come to know you and trust you. We build the website, the newsletter and the social accounts, and send you the stories and the exact words to say.
$999 a month. One host per town. Already a host? Sign in
What most gyms do
Most gyms market a January deal.
A New Year's special, a free first week, a banner out front, a paid ad that follows people around online. It all says the same thing: sign up now. People scroll past it, and the ones who join for the deal often leave when it ends.
People join where they feel welcome before they ever walk in. When they've watched you tell the town its news every week, your gym isn't a stranger's place anymore. They already know the person at the front desk.
Everyone else runs a promo. You bring your town its news.
The stories
The town news a gym owner tells best.
Most weeks you tell the town's news. Some weeks the news is in your lane, and nobody explains it better.
The park district's new trail opens Saturday.
Where it starts, how long the loop is, where to park, and what time the trail closes at night.
The 5K for the school foundation is in three weeks.
When and where it runs, which streets close that morning, and how to sign up or help at the water stop.
The high school track is open to the public again.
The hours residents can use it, which gate to come in, and when the teams have it to themselves.
One member stays for years.
A member at an owner-run gym can stay for years, and over that time they're worth thousands of dollars. Then they bring a friend, a spouse, a kid. People don't pick a gym by comparing price lists. They pick the place where they feel like they belong.
Be the owner they already know. Someone who has watched you cover the 5K and the trail opening walks in feeling like a regular on day one.
Marketing that works
Most marketing buys attention. We build trust.
We've made more than 20,000 local videos, and the ones that bring in customers all do the same few things. Here's the difference.
| What most gyms do | What we do with you |
|---|---|
| Buys attention. Ads, mailers and paid leads. It all stops the day you stop paying. | Builds trust. Your face and your town's news, every week. It adds up, and it stays with you. |
| Talks about you. Specials, before-and-afters, "call me today." People have seen it a hundred times and scroll past. | Talks about them. What's happening in their town. People watch, and they remember who told them. |
| Chases views. Trends and sounds that strangers three states away watch. Views aren't customers. | Reaches neighbors. The people in your town, the only ones who can actually hire you. |
| Buries the point. A slow intro and a logo. The scroll wins in two seconds. | Answers first. One real question per video, answered in the first sentence. That's what makes a stranger trust you. |
| Shows up when it can. Twenty ideas posted once, then nothing for a month. | Shows up every week. The same rhythm, week after week, until your town expects you. |
| Disappears. A post is gone in two days, and AI can't watch a video. | Keeps working. What you say lands on your town's website, where search engines and AI can read it for years. |
How it works
Three steps.
Get the week's stories.
Every week we send you what happened in your town, already checked, with the finished script for each one. Keep the good ones, skip the rest.
Hit record.
Read the exact words, in your voice, at the length you record. Your opener and your sign-off are already in the script.
Post everywhere.
Post the video everywhere at once with Unbusied, which comes with your seat. The same story goes on your town's website and into its newsletter.
Pricing
One price. Host your town.
Your town
- Hey [your town]!, your town's media brand, with you as its host
- What we learned making 20,000+ local videos
- Your town's website, built and hosted by us
- Your town's email newsletter, set up and drafted every week
- Your town's Instagram, Facebook, TikTok and YouTube, set up by us
- Every week's local stories, with the finished scripts in your voice
- Unbusied, to post every video everywhere at once
- A video chat with us every month about what to record next
Apply only. One host per town. Month to month.
Just one reel helped a new private club reach 70% capacity right after it launched.
One of our hometown media platformsI coach classes from 5 a.m. on. When would I record?
Between classes, in one sitting. We send the week's stories with the exact words already written, so you can record a week of videos at once, right on the gym floor before the next class.
Do the videos talk about working out?
Mostly no. Most weeks you tell your town its news: what's opening, what's closing, what the village board decided. When the news is in your lane, like a new trail or the town 5K, you're the one who explains it. We keep every video clear of health and weight-loss claims.
Do I have to act like a fitness influencer on camera?
No. Talk the way you talk to members at the front desk. Plain, friendly, a minute or two. Your town doesn't want a stranger yelling at the camera. They want a neighbor telling them what's going on.
Will it bring in new members right away?
We don't promise that, and nobody honest can. Trust takes weeks of showing up. What changes first is that people start to recognize you, at the grocery store, at school pickup, at the farmers market. New members come from that.
Can another gym in my town do this too?
No. Each town has one host. Once it's you, we don't build the same thing for any other gym, studio or trainer in your town.
Who owns the website and the accounts?
We do. We build, host and run them, which is why there's no build fee. You're the face and the voice of the brand. If you ever leave, the videos you made stay up and a new host can step in, so your town keeps its news.
What does it cost?
$999 a month, month to month. That includes the website, the newsletter, the social accounts, every week's stories and scripts, Unbusied for posting, and a video chat with us every month.
One last thing
Nobody in your town has claimed this yet.
Your town will know you before they need you. Each town gets one host, so it might as well be you.
Apply to host your town$999 a month. One host per town. Already a host? Sign in