Become the host of Hey [your town]!
Every week you bring your town its news, and they come to know you and trust you. So when they need what you do, they already know who to call. We build the website, the newsletter and the social accounts, and send you the stories and the exact words to say. You just hit record.
$999 a month. One host per town, and we take on a few towns at a time. Already a host? Sign in
Who it's for
Plumbers, electricians, HVAC, roofers, remodelers and contractors, landscape design, pool builders, painters, interior designers.
Financial advisors, insurance agents, accountants and CPAs, estate and family attorneys.
Senior care and home health, funeral homes, private schools and tutors, wedding venues.
Owner-run gyms and studios, personal trainers, martial arts, dance studios, auto repair and detailing.
Not a fit: marketing, website and design businesses, because that's what we do. Shops and restaurants usually do better advertising in a town than hosting one.
Why they listen
Everything on their phone is shouting at a crowd. National news, brands, strangers with opinions about places they've never been.
Then you look into the camera and say their town's name. You talk about their street, their school board, the bakery that opened on Tuesday, the road that's closed this week. For a minute, someone is talking to them.
Your voice on the bathroom counter, telling them the farmers market moved this week.
You in their earbuds at a red light, explaining why the old bank building has been fenced off.
One more video before sleep, and it's you, saying “Hey Locals!”
Everyone else in your line of work buys ads. You bring your town its news.
Where the power comes from
Every town has one person everyone checks with first. Neighbors ask them what's going on. Businesses want to be in their next video. City hall calls them back. They didn't buy that. They earned it, one true story at a time, until the town started listening.
A fresh batch of real stories is waiting every week, so your town never wonders where you went.
Every story is traced back to where it came from before it reaches you. What you say holds up, and people notice.
Every script is written in your voice, with your opener and your sign-off. People trust a person, not a feed.
You can be the most powerful person in your town. We make that happen.
The receipts
More than 20,000 local videos, made by hand for our own hometown platforms and for clients around the country. Here are the numbers.
Just one reel helped a new private club reach 70% capacity right after it launched.
One of our clients, a luxury Realtor, sold a $30 million home and was asked to speak on stage at a major real estate organization.
Views and residents: one of our hometown media platforms, Instagram, Facebook, TikTok and YouTube insights, September 2026.
Why now
Machine-made videos are flooding every feed, in endless supply. It gets thicker from here.
When it settles, attention goes to the voices people already know by name. Local trust is the one thing none of it can fake, and in most towns nobody has claimed it yet.
That's the runway. It's clear today. It won't stay clear.
Right now, nobody owns local trust in most towns. That won't last.
We get you started fast, on what we learned making more than 20,000 local videos by hand in just the last few years.
Marketing that works
We've made more than 20,000 local videos, and the ones that bring in customers all do the same few things. Here's the difference.
| What most businesses do | What we do with you |
|---|---|
| Buys attention. Ads, mailers and paid leads. It all stops the day you stop paying. | Builds trust. Your face and your town's news, every week. It adds up, and it stays with you. |
| Talks about you. Specials, before-and-afters, "call me today." People have seen it a hundred times and scroll past. | Talks about them. What's happening in their town. People watch, and they remember who told them. |
| Chases views. Trends and sounds that strangers three states away watch. Views aren't customers. | Reaches neighbors. The people in your town, the only ones who can actually hire you. |
| Buries the point. A slow intro and a logo. The scroll wins in two seconds. | Answers first. One real question per video, answered in the first sentence. That's what makes a stranger trust you. |
| Shows up when it can. Twenty ideas posted once, then nothing for a month. | Shows up every week. The same rhythm, week after week, until your town expects you. |
| Disappears. A post is gone in two days, and AI can't watch a video. | Keeps working. What you say lands on your town's website, where search engines and AI can read it for years. |
Every week
Each week, we find what's worth recording in your town. You keep the good ones and skip the rest.
The new restaurant, the zoning vote, the festival lineup, the shop that quietly closed. Found, checked, and ready for you to say yes or no.
The landmark, the local legend, the place everyone drives past and nobody knows about. The videos people save, share, and send to a friend who moved away.
The news keeps you current. The evergreen stories grow your audience in between. Together they fill your calendar before you ever look at it.
The part that takes your week
Most help stops at an idea and a blank page, and the blank page is the part that eats your week. We hand you the finished script: in your voice, at the length you record, with your opener and your sign-off already in it. Read it, and the video's done.
Hey Locals!
The farmers market is not where you think it is this Saturday.
I'm Jamie, and here's what's happening in town this week.
Main Street is being repaved, so the market moves one block over to the library lot. Same vendors, same hours. Park behind city hall, and get there early: the bakery says the cinnamon rolls go first.
See you Saturday.
How it works
Every week we send you what happened in your town, already checked, with the finished script for each one. Keep the good ones, skip the rest.
Read the exact words, in your voice, at the length you record. Your opener and your sign-off are already in the script.
Post the video everywhere at once with Unbusied, which comes with your seat. The same story goes on your town's website and into its newsletter.
Post everywhere
Most people post to one spot: the app they already spend their time in. Your neighbors are everywhere else. Some live on YouTube, some scroll Facebook at lunch, some only open TikTok. If you do nothing else, post everywhere.
We built Unbusied for exactly this, and it comes with your seat. Record once and it goes out to Instagram, Facebook, Threads, YouTube, TikTok, LinkedIn and X.
See UnbusiedUnder the hood
We used to do this part by hand. Now our own tools help us keep an eye on the places news actually starts: event calendars, employers who are hiring, businesses opening and closing, the local accounts worth following. We keep track of every story you've already covered, so what we send you is local, current, and something you haven't said yet.
Hey [your town]! is one of our hometown media brands, built on what we learned making more than 20,000 local videos. As its host, you get all of it: we build your town a website and an email newsletter, set up its Instagram, Facebook, TikTok and YouTube, and send you the stories every week. You record the videos. Each town gets one host.
Are you a Realtor? See how it works for Realtors
Pricing
Your town, or a small region run as one brand. We build it, run it and send you what to record every week.
Apply only. One host per town. Month to month.
Just one reel helped a new private club reach 70% capacity right after it launched.
One of our hometown media platformsQuestions about what's included? See pricing
You become the host of Hey [your town]!, a hometown media brand we build and run. We build and host the website and set up the newsletter and the Instagram, Facebook, TikTok and YouTube accounts. Every week we send you the stories worth telling, with the finished scripts in your voice. You post with Unbusied, which is included, and once a month we get on a video chat with you about what to record next.
Anyone whose business runs on being known and trusted in their town: Realtors and lenders, plumbers, electricians and contractors, landscape designers, financial advisors, insurance agents, dentists and the other local pros people hire once they trust you. When your town hears the news from you every week, you're the name they think of when they need what you do. You don't need a newsroom. You need to show up every week, and we bring the rest.
Marketing, website and design businesses, because that's what we do. And shops and restaurants usually do better advertising in a town than hosting one.
Yes. The trusted local voice is who people call when they sell. You show up every week with stories about the town, not listings, and the area you work starts to know your name. Each town has one host, so no other agent in your town gets it.
Because a town trusts one voice it knows, not five that sound alike. Once you're the host, we don't build the same thing for anyone else in your town.
We do. We build, host and run them, which is why there's no build fee. You're the face and the voice of the brand. If you ever leave, the videos you made stay up and a new host can step in, so your town keeps its news.
With Unbusied, our scheduler, which comes with your seat. Record once and it goes out to Instagram, Facebook, TikTok, YouTube and more at the same time.
Yes. You record the videos yourself, with your own face and voice. That's what builds trust. We tell you what to say, so you never stare at a blank page.
You could try. Getting good local stories out of a chatbot is harder than it sounds, and then you still have to write the script, rework it and find your voice, every single week. We've already figured all of that out across more than 20,000 local videos, and we built our own tools to do it every week. We pick what's worth recording in your town, write it in your voice at the length you record, and tell you when to post. You skip the years of trial and error and just hit record. And because we use those tools every day ourselves, they keep getting better.
Like you. Every script uses your opener, your sign-off, and the length you actually record, and you read it with your own face and voice. You read every script before you record it.
Something always happens. And when the news is quiet, Out & Abouts carry you: the landmarks, the history, the places people pass every day. Those are often the videos that get shared the most.
Because we build every town ourselves and each town gets one host. We'd rather do a few towns well than a hundred badly.
No. It's $999 a month, month to month, and you can cancel whenever you want.
Who's behind it
We've made more than 20,000 local videos in just the last few years, for our own hometown media platforms and for clients around the country. We built Hey Locals! because the hard part was never the camera. It was Monday morning, staring at a blank page, trying to figure out what was worth saying about a town we love.
We did almost all of those videos by hand: finding the stories, writing the scripts, deciding what to post and when. It works. One of our own hometown platforms reached 193,651 residents in 90 days. Then we turned all of that work into Hey Locals!, so for you it feels like magic. We use it every day on our own platforms, so it keeps getting better every week.
We build every new town ourselves. When you apply, it comes straight to us, and we answer it.
One last thing
Your town will know you before they need you. Each town gets one host, so it might as well be you.
Apply to host your town$999 a month. One host per town. Already a host? Sign in