For HVAC companies
When the furnace quits, be the name they already know.
On the coldest night of the year, nobody has time to compare heating companies. They call the one they know. Every week you bring your town its news, and they come to know you and trust you. We build the website, the newsletter and the social accounts, and send you the stories and the exact words to say.
$999 a month. One host per town. Already a host? Sign in
What most HVAC companies do
Most HVAC companies only show up when it's broken.
A tune up postcard in the fall, a coupon in the spring, a paid spot at the top of the search results the day the air conditioning dies. People see you twice a year, and both times you're asking for money.
The company people call first is the one they hear from all year, not just in a heat wave. Show up every week with the news from your own town, and when the house gets cold, they don't search. They call you.
Everyone else mails a coupon. You bring your town its news.
The stories
Stories only a heating and cooling pro tells this well.
Most weeks you tell the town's news. Some weeks the news is about the weather inside people's homes, and nobody explains it better.
The village opens cooling centers Monday.
Where they are, the hours, and how to keep a house cooler when the air conditioning can't keep up.
An air quality alert is out for the weekend.
What the alert means, when it should lift, and why this is the week to check your furnace filter.
The gas utility has new rebates this winter.
What qualifies, how to apply, and what to ask a contractor before you count on the rebate.
One new furnace pays for months.
A new furnace or air conditioner can be thousands of dollars, and it usually comes up when something breaks. In that moment, most people don't shop around. They call the company they trust, and then they keep calling it for years.
Be that company. A neighbor who watched you explain the cooling centers and the air quality alert already trusts what you say about their house.
Marketing that works
Most marketing buys attention. We build trust.
We've made more than 20,000 local videos, and the ones that bring in customers all do the same few things. Here's the difference.
| What most HVAC companies do | What we do with you |
|---|---|
| Buys attention. Ads, mailers and paid leads. It all stops the day you stop paying. | Builds trust. Your face and your town's news, every week. It adds up, and it stays with you. |
| Talks about you. Specials, before-and-afters, "call me today." People have seen it a hundred times and scroll past. | Talks about them. What's happening in their town. People watch, and they remember who told them. |
| Chases views. Trends and sounds that strangers three states away watch. Views aren't customers. | Reaches neighbors. The people in your town, the only ones who can actually hire you. |
| Buries the point. A slow intro and a logo. The scroll wins in two seconds. | Answers first. One real question per video, answered in the first sentence. That's what makes a stranger trust you. |
| Shows up when it can. Twenty ideas posted once, then nothing for a month. | Shows up every week. The same rhythm, week after week, until your town expects you. |
| Disappears. A post is gone in two days, and AI can't watch a video. | Keeps working. What you say lands on your town's website, where search engines and AI can read it for years. |
How it works
Three steps.
Get the week's stories.
Every week we send you what happened in your town, already checked, with the finished script for each one. Keep the good ones, skip the rest.
Hit record.
Read the exact words, in your voice, at the length you record. Your opener and your sign-off are already in the script.
Post everywhere.
Post the video everywhere at once with Unbusied, which comes with your seat. The same story goes on your town's website and into its newsletter.
Pricing
One price. Host your town.
Your town
- Hey [your town]!, your town's media brand, with you as its host
- What we learned making 20,000+ local videos
- Your town's website, built and hosted by us
- Your town's email newsletter, set up and drafted every week
- Your town's Instagram, Facebook, TikTok and YouTube, set up by us
- Every week's local stories, with the finished scripts in your voice
- Unbusied, to post every video everywhere at once
- A video chat with us every month about what to record next
Apply only. One host per town. Month to month.
Just one reel helped a new private club reach 70% capacity right after it launched.
One of our hometown media platformsQuestions HVAC companies ask
Answers before you ask.
Something else on your mind? Apply and ask us there.
Summer and winter are our busy seasons. Can we keep up?
Yes. We send the week's stories with the exact words already written, so recording a week of videos takes one sitting. In the busy months, that sitting can be short.
Does the owner have to be the one on camera?
The host should be one person the town gets to know, and it works best when that's the owner or the face of the company. One person, every week, is how people come to trust a name.
Do the videos talk about furnaces and air conditioning?
Mostly no. Most weeks you tell your town its news: what's opening, what's closing, what the village board decided. When the news is a heat wave, a cold snap or a rebate, you're the one who explains it.
We already send maintenance reminders. Isn't that enough?
Reminders reach people who already know you. Bringing your town its news every week reaches the neighbors who don't yet, so the next time their air conditioning quits, your name is the first one they think of.
Can another HVAC company in my town do this too?
No. Each town has one host. Once it's you, we don't build the same thing for anyone else in your town.
Who owns the website and the accounts?
We do. We build, host and run them, which is why there's no build fee. You're the face and the voice of the brand. If you ever leave, the videos you made stay up and a new host can step in, so your town keeps its news.
What does it cost?
$999 a month, month to month. That includes the website, the newsletter, the social accounts, every week's stories and scripts, Unbusied for posting, and a video chat with us every month.
One last thing
Nobody in your town has claimed this yet.
Your town will know you before they need you. Each town gets one host, so it might as well be you.
Apply to host your town$999 a month. One host per town. Already a host? Sign in