For martial arts schools
Be the school every parent in town already knows.
Parents don't sign their kid up for classes with a stranger. They pick the instructor they already feel they know. Every week you bring your town its news, and families come to know you and trust you. We build the website, the newsletter and the social accounts, and send you the stories and the exact words to say.
$999 a month. One host per town. Already a host? Sign in
What most martial arts schools do
Most schools market a free trial class.
A banner on the fence, a booth at the street fair, a free uniform offer, a paid ad aimed at parents. It all says the same thing: sign up. Parents see it the way they see every other ad, and they scroll right past.
A parent hands you their kid two or three nights a week. They need to trust you before they walk in. Show up every week with the news from your own town, and you stop being the place in the strip mall. You become the instructor every family already knows.
Everyone else offers a free class. You bring your town its news.
The stories
Stories families want to hear from you.
Most weeks you tell the town's news. Some weeks the news is about kids and families, and parents listen closest to you.
The new walk-to-school routes.
Which corners get crossing guards, how the new drop-off line works, and what changes the first week back.
The library's parent night on bullying.
When it is, who's speaking, and whether there's a room for kids while the parents listen.
The fall festival parade route.
Which streets close and when, where to park, and the best corners to stand with little kids.
One student can stay until they're grown.
A kid who starts at six can train with you all the way through high school, and the younger brother starts right behind them. Over those years one family is worth thousands of dollars. Parents don't compare schools on price. They pick the instructor they trust with their kid.
Be that instructor. A parent who has watched you explain the new drop-off line and the parade route already knows who you are when they walk through your door.
Marketing that works
Most marketing buys attention. We build trust.
We've made more than 20,000 local videos, and the ones that bring in customers all do the same few things. Here's the difference.
| What most martial arts schools do | What we do with you |
|---|---|
| Buys attention. Ads, mailers and paid leads. It all stops the day you stop paying. | Builds trust. Your face and your town's news, every week. It adds up, and it stays with you. |
| Talks about you. Specials, before-and-afters, "call me today." People have seen it a hundred times and scroll past. | Talks about them. What's happening in their town. People watch, and they remember who told them. |
| Chases views. Trends and sounds that strangers three states away watch. Views aren't customers. | Reaches neighbors. The people in your town, the only ones who can actually hire you. |
| Buries the point. A slow intro and a logo. The scroll wins in two seconds. | Answers first. One real question per video, answered in the first sentence. That's what makes a stranger trust you. |
| Shows up when it can. Twenty ideas posted once, then nothing for a month. | Shows up every week. The same rhythm, week after week, until your town expects you. |
| Disappears. A post is gone in two days, and AI can't watch a video. | Keeps working. What you say lands on your town's website, where search engines and AI can read it for years. |
How it works
Three steps.
Get the week's stories.
Every week we send you what happened in your town, already checked, with the finished script for each one. Keep the good ones, skip the rest.
Hit record.
Read the exact words, in your voice, at the length you record. Your opener and your sign-off are already in the script.
Post everywhere.
Post the video everywhere at once with Unbusied, which comes with your seat. The same story goes on your town's website and into its newsletter.
Pricing
One price. Host your town.
Your town
- Hey [your town]!, your town's media brand, with you as its host
- What we learned making 20,000+ local videos
- Your town's website, built and hosted by us
- Your town's email newsletter, set up and drafted every week
- Your town's Instagram, Facebook, TikTok and YouTube, set up by us
- Every week's local stories, with the finished scripts in your voice
- Unbusied, to post every video everywhere at once
- A video chat with us every month about what to record next
Apply only. One host per town. Month to month.
Just one reel helped a new private club reach 70% capacity right after it launched.
One of our hometown media platformsQuestions martial arts schools ask
Answers before you ask.
Something else on your mind? Apply and ask us there.
I teach every evening. When would I record?
During the day, in one sitting. We send the week's stories with the exact words already written, so you can record a week of videos at once before your first class.
Do the videos talk about martial arts?
Mostly no. Most weeks you tell your town its news: what's opening, what's closing, what the village board decided. When the news touches kids and families, like school routes or a parent night, you're the one who explains it. We keep every video clear of health and weight-loss claims.
Most of my students are kids. Who are the videos for?
The grown-ups. Parents are the ones who follow the town's news, and they're the ones who sign kids up. When they know you from your videos, the first visit feels like meeting someone they already know.
Will it fill my classes right away?
We don't promise that, and nobody honest can. Trust takes weeks of showing up. What changes first is that parents start to recognize you, at school pickup, at the grocery store, at the town festival. New students come from that.
Can another school in my town do this too?
No. Each town has one host. Once it's you, we don't build the same thing for anyone else in your town.
Who owns the website and the accounts?
We do. We build, host and run them, which is why there's no build fee. You're the face and the voice of the brand. If you ever leave, the videos you made stay up and a new host can step in, so your town keeps its news.
What does it cost?
$999 a month, month to month. That includes the website, the newsletter, the social accounts, every week's stories and scripts, Unbusied for posting, and a video chat with us every month.
One last thing
Nobody in your town has claimed this yet.
Your town will know you before they need you. Each town gets one host, so it might as well be you.
Apply to host your town$999 a month. One host per town. Already a host? Sign in