For plumbers
Be the plumber your town already knows.
When a pipe bursts at 2 a.m., nobody searches for the best plumber. They call the one they already know. Every week you bring your town its news, and they come to know you and trust you. We build the website, the newsletter and the social accounts, and send you the stories and the exact words to say.
$999 a month. One host per town. Already a host? Sign in
What most plumbers do
Most plumbers are a name on a magnet.
Yard signs, door hangers, a coupon in the mailer, a paid spot at the top of the search results. It all says the same thing: call me. Your neighbors see it the way they see every other ad, and they forget it by dinner.
The plumber people call first is the one they feel like they know. Show up every week with the news from your own town, and you stop being a name on a magnet. You become the plumber everybody already knows.
Everyone else buys ads. You bring your town its news.
The stories
Stories only a plumber tells this well.
Most weeks you tell the town's news. Some weeks the news is in your lane, and nobody explains it better.
The water main break on the east side.
Which streets lost water, when it should be back, and whether to run the tap before you drink it.
The town's lead pipe replacement.
Who qualifies, what it costs the homeowner, and how to find out if your house has lead service lines.
The first hard freeze is Thursday.
The three things to do tonight so your pipes don't burst, said by the person people call when they do.
One call pays for months.
A burst pipe, a new water heater or a sewer line can be thousands of dollars, and the homeowner almost never shops around in the moment. They call the name they trust, or the one a neighbor gives them.
Be that name. A neighbor who has watched you explain the boil order and the freeze warning doesn't need to read your reviews. They already know you.
Marketing that works
Most marketing buys attention. We build trust.
We've made more than 20,000 local videos, and the ones that bring in customers all do the same few things. Here's the difference.
| What most plumbers do | What we do with you |
|---|---|
| Buys attention. Ads, mailers and paid leads. It all stops the day you stop paying. | Builds trust. Your face and your town's news, every week. It adds up, and it stays with you. |
| Talks about you. Specials, before-and-afters, "call me today." People have seen it a hundred times and scroll past. | Talks about them. What's happening in their town. People watch, and they remember who told them. |
| Chases views. Trends and sounds that strangers three states away watch. Views aren't customers. | Reaches neighbors. The people in your town, the only ones who can actually hire you. |
| Buries the point. A slow intro and a logo. The scroll wins in two seconds. | Answers first. One real question per video, answered in the first sentence. That's what makes a stranger trust you. |
| Shows up when it can. Twenty ideas posted once, then nothing for a month. | Shows up every week. The same rhythm, week after week, until your town expects you. |
| Disappears. A post is gone in two days, and AI can't watch a video. | Keeps working. What you say lands on your town's website, where search engines and AI can read it for years. |
How it works
Three steps.
Get the week's stories.
Every week we send you what happened in your town, already checked, with the finished script for each one. Keep the good ones, skip the rest.
Hit record.
Read the exact words, in your voice, at the length you record. Your opener and your sign-off are already in the script.
Post everywhere.
Post the video everywhere at once with Unbusied, which comes with your seat. The same story goes on your town's website and into its newsletter.
Pricing
One price. Host your town.
Your town
- Hey [your town]!, your town's media brand, with you as its host
- What we learned making 20,000+ local videos
- Your town's website, built and hosted by us
- Your town's email newsletter, set up and drafted every week
- Your town's Instagram, Facebook, TikTok and YouTube, set up by us
- Every week's local stories, with the finished scripts in your voice
- Unbusied, to post every video everywhere at once
- A video chat with us every month about what to record next
Apply only. One host per town. Month to month.
Just one reel helped a new private club reach 70% capacity right after it launched.
One of our hometown media platformsI'm on job sites all day. When would I record?
In one sitting. We send the week's stories with the exact words already written, so you can record a week of videos at once, even in the truck between jobs.
Do the videos talk about plumbing?
Mostly no. Most weeks you tell your town its news: what's opening, what's closing, what the village board decided. When the news touches plumbing, like a water main break or a freeze, you're the one who explains it.
Will it bring me calls right away?
We don't promise that, and nobody honest can. Trust takes weeks of showing up. What changes first is that people start to recognize you, at the hardware store, on a job, in line for coffee. The calls come from that.
My business is a few towns over. Can I host where I work?
Host the town where most of your customers are. If it's not the town your shop is in, that's fine. Tell us the area when you apply and we'll talk it through.
Can another plumber in my town do this too?
No. Each town has one host. Once it's you, we don't build the same thing for anyone else in your town.
Who owns the website and the accounts?
We do. We build, host and run them, which is why there's no build fee. You're the face and the voice of the brand. If you ever leave, the videos you made stay up and a new host can step in, so your town keeps its news.
What does it cost?
$999 a month, month to month. That includes the website, the newsletter, the social accounts, every week's stories and scripts, Unbusied for posting, and a video chat with us every month.
One last thing
Nobody in your town has claimed this yet.
Your town will know you before they need you. Each town gets one host, so it might as well be you.
Apply to host your town$999 a month. One host per town. Already a host? Sign in