For roofers
After the storm, be the roofer they already know.
After a hailstorm, strangers knock on every door on the block. The roofer people trust is the one they already know. Every week you bring your town its news, and they come to know you and trust you. We build the website, the newsletter and the social accounts, and send you the stories and the exact words to say.
$999 a month. One host per town. Already a host? Sign in
What most roofers do
To most homeowners, every roofer looks like a storm chaser.
Yard signs on a finished job, door hangers after a storm, a paid spot at the top of the search results. The crews from out of town do the same things, so to a homeowner you all blur together.
The way out is to be the roofer people already know from town. Show up every week with the news from your own town, and when the hail comes, you're not one more stranger knocking. You're the neighbor they were going to call anyway.
Everyone else knocks on doors. You bring your town its news.
The stories
Stories only a roofer tells this well.
Most weeks you tell the town's news. Some weeks the news is about what's over everyone's head, and nobody explains it better.
Hail hit the south side last night.
Which streets got the worst of it, what to photograph for your insurance company, and what to ask before you sign anything with a crew at your door.
Ice dams are forming after this week's thaw.
Why they happen, what you can safely do from the ground, and when to leave it alone.
The village changed its roofing permit rules.
What now needs a permit, what it costs, and how to check that a contractor pulled one for your house.
One roof pays for months.
A new roof is one of the biggest checks a homeowner ever writes, often many thousands of dollars. Nobody wants to hand that to a stranger, so they ask a neighbor or call a name they already know.
Be that name. A homeowner who watched you explain the hail damage and the permit rules doesn't need the crew knocking on the door. They already know who to call.
Marketing that works
Most marketing buys attention. We build trust.
We've made more than 20,000 local videos, and the ones that bring in customers all do the same few things. Here's the difference.
| What most roofers do | What we do with you |
|---|---|
| Buys attention. Ads, mailers and paid leads. It all stops the day you stop paying. | Builds trust. Your face and your town's news, every week. It adds up, and it stays with you. |
| Talks about you. Specials, before-and-afters, "call me today." People have seen it a hundred times and scroll past. | Talks about them. What's happening in their town. People watch, and they remember who told them. |
| Chases views. Trends and sounds that strangers three states away watch. Views aren't customers. | Reaches neighbors. The people in your town, the only ones who can actually hire you. |
| Buries the point. A slow intro and a logo. The scroll wins in two seconds. | Answers first. One real question per video, answered in the first sentence. That's what makes a stranger trust you. |
| Shows up when it can. Twenty ideas posted once, then nothing for a month. | Shows up every week. The same rhythm, week after week, until your town expects you. |
| Disappears. A post is gone in two days, and AI can't watch a video. | Keeps working. What you say lands on your town's website, where search engines and AI can read it for years. |
How it works
Three steps.
Get the week's stories.
Every week we send you what happened in your town, already checked, with the finished script for each one. Keep the good ones, skip the rest.
Hit record.
Read the exact words, in your voice, at the length you record. Your opener and your sign-off are already in the script.
Post everywhere.
Post the video everywhere at once with Unbusied, which comes with your seat. The same story goes on your town's website and into its newsletter.
Pricing
One price. Host your town.
Your town
- Hey [your town]!, your town's media brand, with you as its host
- What we learned making 20,000+ local videos
- Your town's website, built and hosted by us
- Your town's email newsletter, set up and drafted every week
- Your town's Instagram, Facebook, TikTok and YouTube, set up by us
- Every week's local stories, with the finished scripts in your voice
- Unbusied, to post every video everywhere at once
- A video chat with us every month about what to record next
Apply only. One host per town. Month to month.
Just one reel helped a new private club reach 70% capacity right after it launched.
One of our hometown media platformsI'm on roofs from sunup to sundown. When would I record?
Once a week, in one sitting. We send the stories with the exact words already written, so you can record a week of videos on a rain day or after dinner.
Do the videos talk about roofing?
Mostly no. Most weeks you tell your town its news: what's opening, what's closing, what the village board decided. When the news is a storm or a permit change, you're the one who explains it.
Storms bring me plenty of work already. Why do this?
After a storm, you're competing with every crew that drives into town. When your town has heard from you every week, you aren't competing on price with strangers. People call you first, and they call you in the quiet months too.
Will this help in the winter when work slows down?
We don't promise calls in any season. What we can say is that the news never stops, so you keep showing up every week all year, and people remember you when spring comes.
Can another roofer in my town do this too?
No. Each town has one host. Once it's you, we don't build the same thing for anyone else in your town.
Who owns the website and the accounts?
We do. We build, host and run them, which is why there's no build fee. You're the face and the voice of the brand. If you ever leave, the videos you made stay up and a new host can step in, so your town keeps its news.
What does it cost?
$999 a month, month to month. That includes the website, the newsletter, the social accounts, every week's stories and scripts, Unbusied for posting, and a video chat with us every month.
One last thing
Nobody in your town has claimed this yet.
Your town will know you before they need you. Each town gets one host, so it might as well be you.
Apply to host your town$999 a month. One host per town. Already a host? Sign in